It’s happened to us again!
We’ve only just changed the clocks, seen Halloween through, dug out our big coats and dusted off our winter boots, yet when we switch on our TVs, Christmas has arrived!!
Yes, that’s right, the retailers have once again gone into war with their festive adverts, with John Lewis (I believe) being the first to unveil their seasonal TV offering.
I don’t know if it’s because it’s the first Christmas advert I saw, but for me, John Lewis’ has got to be the pick of the bunch this year.
It may not be majorly festive, but what it is about this year’s John Lewis ad that generated almost 50,000 Tweets in the first three hours of it being aired and got #montythepenguin trending within 90 minutes of the advert release?
For me, it’s a combination of things that make it so powerful. From the distinctive voice of Tom Odell covering John Lennon’s Real Love, to the universal appeal of penguins, all underpinned by the compelling story of cute little boy, Sam, and his buddy, Monty. And it’s all topped off with a magical twist at the end of the tale, how much better can it get than that?
You can’t help but want to see how the story pans out. Even though I now know how it’s going to end, my heart still yearns for Monty to find a partner every time I watch it. But how’s that right? He’s only a penguin?!
Whether you’re young or old, this advert really does tug at the heartstrings. The amount of sheer emotion and imagination captured in this two-minute tear-jerker makes it an absolute heart-warmer of an advert to watch from start to finish. And from a merchandising perspective, I can see plush Montys and Mabels giving those ever-popular Meerkats a good run for their money plus, there’s plenty of mileage to give us a part two to the story next Christmas. Monty and Mabel with a little family of their own perhaps?
I just wish I’d known to get my tissues at the ready the first time I watched it. One thing’s for sure, I’ll certainly be prepared next year!